Community impacts are measured by how many functional, sustainable relationships you are building in your on-line community. Keeping an eye on how often your tweets are shared or your videos opened should be a weekly ritual more than a moment by moment distraction. We want you obsessed in your creative process and informed by the feedback of good analytics.

Like any feedback loop, good analytics will tip you off as to how long people will watch or listen or interact. That information might then shape further efforts and inspire more out-of-the-box approaches. Likewise, if you need/want interaction with your community, this feedback loop can supplement and organize the effort.

Together we will design and implement a weekly evaluation and realignment process. You will have a chance to gut check whether you are doing what you want to do and determine whether you are making the impact you envisioned. We all agree that time and money are precious resources and this discipline conserves both. How does it get any better than that? Exactly ...

 

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